I am Quentin André, an Assistant Professor of Marketing at Rotterdam School of Management, the Netherlands.

My research focuses on judgment and decision making in general, with a special interest for consumer financial decision making:

  • How do people perceive their financial resources, and what is driving those perceptions?
  • How do those perceptions shape the way people budget and use these resources?
  • What are the implications of those perceptions for consumers' financial position and overall well-being?

I am also a programmer and an open-source advocate. I have developed new tools to collect and analyze data, and have shared them with the academic community:

  • distBuilder, a Javascript library to add distribution builders to online and offline experiments.
  • PyProcessMacro, a Python implementation of Andrew F. Hayes' Process Macro for the estimation of conditional processes.

On this website, you will find an overview of my current research projects, the documentation of PyProcessMacro and distBuilder, and a blog on which I share my thoughts on marketing, consumer research and programming.